TIMELINE
February 2024
PLATFORM
IOS App
DURATION
1 Month
TOOLS
Figma, Jitter
Disclaimer: This is a personal project and I’m not associated with Myntra.
Context :
Myntra, the largest fashion e-commerce giant in India, serves over 50 million users from metro and tier 2–3 cities. With its vast reach and influence, Myntra is at the forefront of shaping the online fashion landscape in the country.
Introduction
In the fast-paced world of e-commerce, the user experience plays a pivotal role in shaping customer satisfaction and loyalty. As online shopping continues to evolve, so do the expectations of users seeking seamless, engaging, and interactive platforms. Recognizing the importance of social interaction and collaboration in the shopping journey, Myntra, a leading Indian online clothing store, embarked on a mission to redefine the online shopping experience for its users. This case study delves into the creation and implementation of the "P-P Chat on Myntra" feature, a pioneering initiative aimed at enhancing the social dimension of online shopping. Through this feature, users can engage in real-time conversations and collaborate with friends directly within the Myntra app, transforming the shopping experience into a more interactive and enjoyable endeavor.
A normal conversation with my friend sreehari
Rafeeque: Hey Sreehari! Just found these killer sneakers on Myntra. You've gotta check them out!
Sreehari: Sweet find, Rafeeque! Can you share the link on our usual messaging app?
Rafeeque: Absolutely! Link's on its way. Let me know what you think.
In their third-party messaging app...
Sreehari: Got it! These are fire! Thanks for sharing, man. Adding them to my cart right away.
Rafeeque: Happy to help, buddy! And guess what? Myntra's got this cool new feature. We can chat about products directly in the app.
Sreehari: No way! That's convenient. No more app switching. How does it work?
Rafeeque: let's figure it out🚀
Usual Sharing Method
User Goal 📌
- Simplify the process of sharing products and thoughts with friends during online shopping.
- Streamline the collaboration experience by eliminating the need to switch between different messaging apps.
- Enhance the efficiency of sharing and discussing products directly within the chosen online shopping platform, Myntra.
How it was started
In the initial stage wireframe of Myntra's P-P (Peer-to-Peer) Chat feature, the focus was on simplicity and ease of use. The wireframe showcased a clean and intuitive interface integrated seamlessly within the Myntra app. Users could easily access the chat feature from the product page, allowing them to share items and thoughts with their friends effortlessly. The wireframe emphasized real-time communication, enabling users to engage in discussions, provide feedback, and make informed decisions together while browsing the extensive collection of fashion items. With a minimalist design and intuitive navigation, the wireframe laid the foundation for a collaborative and interactive shopping experience within the Myntra ecosystem.
High Fidelity design
1.Home
- Clean and intuitive interface displaying personalized recommendations based on user preferences and browsing history.
- Navigation menu for easy access to different sections of the app.
- Prominent search bar for quick product searches.
- Banner showcasing current offers, deals, and new arrivals.
2.Message Screen
- Central hub for all chat conversations with friends.
- User-friendly interface displaying chat history in chronological order.
3.Product Listings (Grid View)
- Grid layout displaying product thumbnails with brief descriptions.
- Filter and sorting options for refining search results.
- Quick view feature for a closer look at product details without leaving the listings page.
4.Product Detail Page
- Comprehensive view of product details including images, descriptions, sizes, colors, and pricing.
- Share button for easy sharing of the product with friends via the integrated chat feature or external social media platforms.
- Option to select product variants and quantities.
- "Add to Cart" and "Buy Now" buttons for quick purchase.
5.Share Socials
- Integration with Myntra's built-in chat feature for seamless sharing of products with friends.
- Integration with other popular social media platforms such as Instagram, WhatsApp, Facebook, etc.
- Enhances the collaborative shopping experience by facilitating real-time sharing and discussions among friends without leaving the Myntra app.
6.Chat Screen (Dedicated Chat View for One Person)
- Dedicated chat interface for one-on-one conversations with a friend.
- Multimedia support for sending images.
- Real-time message delivery and read receipts.
- Product card share option within the chat interface, allowing users to quickly share product details with their friend without leaving the conversation.
7.Photo Search Results Screen
- Accessible through the chat screen when a photo is shared.
- Displays search results related to the shared photo, such as similar products or related images.
Chat Continues...
Rafeeque: Hey, See this...Now you just click the shared link in the Myntra app, and we can discuss the product right there. Real-time shopping collaboration!
Sreehari: Genius! Saves us so much time. I'll have to send you the link to this awesome jacket I found. Brace yourself!
Back on the Myntra app...
Rafeeque: Got your link, Sreehari! This jacket is killer. The color is on point.
Sreehari: Right? Now we can chat about it without switching apps. Myntra's really stepping up their game.
Rafeeque: Totally! It's like having our own little shopping hub within the app. By the way, did you see the new arrivals section?
Sreehari: Not yet, but let's explore it together. We can pick out our favorites.
Rafeeque: Awesome idea! Myntra's new in-app sharing is making our shopping experience so much more seamless.
Sreehari: Agreed. No more juggling apps – just pure shopping fun. Myntra is definitely making our lives easier!
Rafeeque: Cheers to that, Sreehari! 🛒🤝
This integrated chat feature on Myntra not only simplifies the shopping experience for users like me and Sreehari but also enhances business by keeping customers engaged within the platform, potentially increasing time spent on the app and boosting conversion rates. Additionally, it fosters a sense of community among shoppers, encouraging them to share their favorite finds with friends and drive organic referrals, ultimately leading to higher customer retention and satisfaction.
That’s all folks! 🎯
I hope you had fun reading it, please feel free to criticise or give feedback. I’ll appreciate it.
I hope you enjoyed reading the conversation! Your feedback is valuable to me, so please feel free to share any criticisms or suggestions. I appreciate your input and look forward to hearing from you.