TIMELINE
April 2023
PLATFORM
Android App
DURATION
1 Month
TOOLS
Figma
Introduction
The Amana Jewelry App redesign is a pivotal transformation in elevating the user experience for this Android-based e-commerce platform. This case study delves into the process of revamping the existing app, focusing on improving usability, functionality, and overall user satisfaction. Through research, analysis, and iterative design, the goal was to create a seamless and visually appealing platform that aligns with contemporary design trends and addresses user feedback. This study explores the challenges, decisions, and positive impact of the UX revamp on Amana Jewelry's digital presence.
Problem Definition
The existing Amana Jewelry App encounters significant obstacles that hinder its effectiveness in the competitive e-commerce landscape. Outdated design elements, navigational complexities, and suboptimal user satisfaction have collectively contributed to a diminishing user engagement and an overall decline in the app's performance. Recognizing these challenges, the redesign initiative aims to rectify these issues, creating a more contemporary, user-friendly, and visually appealing platform that aligns with evolving industry standards and surpasses user expectations.
Old screens
Goal 📌
👉🏻 Bussiness goal
- Enhance the user interface and user experience to streamline the purchase process, reducing friction and encouraging more users to convert from browsing to making a purchase.
- Implement effective product presentation and promotion strategies to drive sales and capitalize on upselling and cross-selling opportunities.
- Implement loyalty programs, personalized recommendations, and exclusive offers to incentivize repeat purchases and foster long-term customer relationships.
- Introduce push notifications and tailored communication channels to keep customers engaged and informed about new collections, promotions, and special events.
- Upgrade the app's visual aesthetics and overall design to reflect a modern and sophisticated brand image, reinforcing Amana Jewelry as a leading and trustworthy choice in the jewelry market.
- Focus on delivering a seamless and positive user experience, ensuring that each interaction with the app aligns with the brand's values of quality, reliability, and customer-centricity.
👉🏻 User goal
- Simplify and optimize the app's navigation to enable users to easily discover and explore the extensive jewelry catalog, utilizing intuitive categorization and search functionalities.
- Streamline the checkout process by minimizing steps and ensuring clarity in each transaction phase, reducing the likelihood of cart abandonment.
- Introduce secure and user-friendly payment options to instill confidence and ease in the payment process, enhancing the overall shopping experience.
- Offer comprehensive product information, including detailed descriptions, high-quality images, and customer reviews, empowering users to make informed purchase decisions.
- Implement educational content or guides on jewelry care, trends, and customization options, enhancing the overall user experience and establishing Amana as a reliable source of information in the jewelry industry.
Impact 🎊
250+
NEWS USERS
15%
SALES GROWTH
140%
INCREASE INQUIRIES
20%
RISE IN SHOPPING EXPERIENCES
Solution Process
User flow
The user flow diagram depicts the step-by-step journey of users within the Amana Jewelry App, illustrating key interactions from initial engagement to task completion. It offers a concise visual overview of the app's navigation, aiding in the understanding and optimization of the overall user experience.
Low-fidelity Wireframes
The low-fidelity wireframes serve as the skeletal blueprint for the Amana Jewelry App redesign, providing a simplified and abstract representation of key interface elements, layout structures, and navigational pathways. These wireframes prioritize functionality over visual details, allowing for rapid iteration and feedback collection. I got some feeback from client and i have acknowledged. its approved 🎊
Design System
High Fidelity design
The redesigned high-fidelity screens for the Amana app mark a significant leap forward in both user interface (UI) and user experience (UX). The meticulous attention to detail and improved design elements have resulted in a visually stunning interface that not only captures attention but also promotes intuitive navigation. The upgraded screens seamlessly blend aesthetic appeal with functional efficiency, creating an immersive and enjoyable experience for users.
Beyond the visual enhancements, the high-fidelity screens reflect a thoughtful consideration of user interactions, ensuring that each element serves a purpose in enhancing usability. The refined UI elements and updated UX patterns contribute to a more intuitive flow, reducing friction points and ultimately providing users with a smoother journey from product discovery to checkout. This design overhaul represents a commitment to excellence, positioning the Amana app as a contemporary and user-centric platform within the competitive landscape of e-commerce jewelry applications.
Final Design
Showcase
